Sentera Names Agriculture Veteran Joe Walsh as Chief Growth Officer to Drive Strategic Expansion in Precision Agriculture

MINNEAPOLIS, MN (October 16, 2024)

Sentera, a leading innovator in scalable precision agriculture solutions, announced today that Joe Walsh will join the company as its Chief Growth Officer, effective October 7, 2024. With his extensive leadership in agriculture, Walsh will spearhead growth initiatives aimed at accelerating Sentera’s commercial launch of Aerial WeedScout and precision ag solutions, leveraging strategic relationships with established industry and channel partners to address modern farming challenges.

“We are thrilled to welcome Joe Walsh and his wealth of experience to Sentera,” said Brian Wenngatz, CEO of Sentera. “Joe brings a strong agronomic background, a proven ability to scale new technology that improves productivity and sustainability within the agricultural sector, and a deep understanding of farmers’ challenges. He’s a tremendous addition to our team and will be a step-change driver in Sentera’s mission of delivering scalable and transformative precision agriculture solutions that cater to the evolving challenges growers are facing today.”

Walsh brings more than three decades of proven leadership in the agricultural industry, with deep expertise in building trusted relationships with growers and retail partners. His roles of increasing responsibility at industry giants like Bayer, The Climate Corporation, and Monsanto earned him a reputation for delivering innovative, farmer-focused solutions. His most recent position as Vice President, U.S. Grower Strategy Lead at Bayer was pivotal in shaping nationwide sales strategies and driving measurable growth with key retail partners and major customers across the U.S.

“With decades of experience collaborating with retailers and industry leaders, I’ve seen firsthand how critical it is to offer farmers simple, effective technologies that enhance both productivity and profitability,” said Walsh. “Sentera is uniquely positioned to deliver on that need. I’m eager to drive continued momentum with Aerial WeedScout, strengthening our key retail partnerships and delivering solutions that benefit both farmers and our partners.”

As Sentera continues to develop groundbreaking innovations like Aerial WeedScout, Walsh’s leadership will be key in ensuring these technologies reach farmers, helping them overcome obstacles such as rising input costs and herbicide resistance.

About Aerial WeedScout
Sentera’s flagship product, Aerial WeedScout, is revolutionizing farm management by drastically reducing post-emergence herbicide costs – saving farmers up to 70% of contact herbicide volume – while maintaining optimal sprayer speed and delivering broadcast-equivalent weed control. This cutting-edge weed detection system offers precision spraying without requiring significant upfront investment in equipment.

Drones outfitted with Sentera’s advanced sensors identify, detect, and map weeds at the individual plant level. Within less than 24 hours of a drone’s flight, Aerial WeedScout generates a detailed prescription for post-emergence herbicide application. Farmers gain actionable insights into weed density and species, providing them a timely window to fine-tune their tank mix and herbicide volumes before spraying for maximum effectiveness.

Additionally, Aerial WeedScout enables seamless prescription loading into any sprayer equipped with nozzle-by-nozzle or section control, making execution efficient and simple. With this targeted approach, farmers can prioritize their fields, control herbicide resistance, and significantly reduce input costs – all while boosting productivity.

About Sentera
Sentera is at the forefront of the precision agriculture industry, pioneering innovative technologies transforming farming. Our advanced platform leverages cutting-edge sensors, aerial imagery, and AI to tackle the most challenging agronomic issues. With solutions like Aerial WeedScout, we’re just beginning to unveil our vision for a comprehensive, remote-based precision management platform delivering insights before taking action. Our platform will provide scalable insights into critical agronomic decisions – such as weed detection, plant emergence and uniformity – enabling timely and precise decision-making that boosts operational efficiency and profitability. In partnership with key industry players, Sentera is dedicated to equipping farmers and agribusinesses with data-driven solutions that enhance sustainability and productivity. Learn more at www.Sentera.com.

Ahead of the Curve

Ahead of the Curve

There’s new smart spray technology from precision ag startup Sentera that could lower herbicide usage by up to 70%.July 9, 2024By Noah Newman It’s called Aerial WeedScout. It uses aerial imaging from a drone and artificial intelligence to detect weeds. Then it creates...