Engages Top Industry Experts to Drive Commercialization
ST. PAUL, Minn. – SEP. 7, 2023 – Sentera, the industry-leading provider of ag analytics, today announced the launch of its Aerial WeedScout technology, a precision weed control solution that reduces post-emergent herbicide application by up to 70% with no adverse impact on outcomes.
Aerial WeedScout is the first turnkey, selective herbicide application solution that delivers the performance, affordability, and ease-of-use necessary to achieve broad adoption. Advanced high-resolution imaging and deep learning technologies allow users to detect weeds sooner with higher accuracy compared to competing technologies. Application equipment can move through fields at normal operating speed, and upfront costs are a fraction of those required by on-machine solutions.
Sentera precision weed detection maps are used to automatically generate a machine prescription so that herbicide is applied only where it’s needed to achieve weed control. The prescription is tailored to machine characteristics, allowing operation across sprayer fleets of mixed brand and configurations.
“After over five years of focused development, we are excited to bring this technology to market,” said Brian Wenngatz, chief executive officer, Sentera. “We’ve lowered costs and reduced time to go from imaging to spraying at scale. We look forward to transforming how the industry approaches weed control.”
In instrumented field trials, Sentera’s Aerial WeedScout technology has demonstrated considerable cost savings and weed control efficacy that matches standard broadcast application protocols. All major sprayer equipment brands are supported, including the most advanced nozzle-by-nozzle-capable systems.
Following technology validation, Sentera will commercialize the technology by identifying a go-to-market partner, building on its prior and ongoing collaborations with some of the most highly-respected inputs and machinery providers.
“We have developed a highly accurate solution that can be implemented at scale without burdensome equipment investment. Taking this to market in a way that allows it to make maximum positive impact for our partners and the growers we serve is too big for us to take on alone,” said Wenngatz. “We’ll be working to identify a suitable commercial partner to help bring this to market. It’s important that we realize a shared vision for lower application costs, better yields, and improved soil sustainability.”
Sentera is pleased to announce that Hobart Beeghly and Anthony Osborne, longtime Bayer Crop Science and Monsanto senior leaders, have been engaged to advise Sentera on the path ahead for Aerial WeedScout. Sentera is excited to leverage Hobart and Anthony’s extensive agricultural experience in go-to-market, technology, product development, and extensive network across the industry.
“I was drawn to Sentera because of its unique technology set that delivers immense value for growers, “said Osborne. “There aren’t any other companies that match Sentera’s technology and capabilities, especially with the ability to scale quickly and solve widespread challenges like weed control.”
“I look forward to partnering with the Sentera team to leverage the company’s digital core capabilities to solve critical agronomic challenges, including weed control,” said Beeghly. “With the right strategic collaborations, we can bring these digital solutions to life in a way that best creates value across the agricultural value chain – from retailers to farmers to industry partners.”
For more information about Sentera and its Aerial WeedScout technology, visit https://www.sentera.com/weeds.
About Sentera
Sentera helps agronomic leaders maximize every season as the industry-leading provider of ag analytics. With its data science ecosystem, powered by machine learning, Sentera delivers more reliable and scalable plant-level measurements to maximize performance outcomes, which can be informed by aerial imagery captured by Sentera’s drone technology solutions or services. Operating in more than 45 countries, Sentera works with hundreds of customers focused on research, product development, and in-field product validation. For more information, visit https://www.sentera.com.